A Brief Note On Discrimination And Racial Discrimination

Discrimination made its way to planet earth way before it could be documented. Racial discrimination happens all over the world both consciously and unconsciously, destroying lives every day. Racial discrimination can best be described as, when a person is treated less favorably than another person in a similar situation because of their race, color, descent, national or ethnic origin or immigrant status. There are many forms of racial discrimination even if we don’t want to face it. Among the most important is harassment, workforce related, and cultural difference. It’s very important that we are aware of the many forms of racial discrimination so that we can refrain and report this type of unjust behavior. One of the most common forms of racial discrimination that one would agree with is harassment. Still until this day people are still harassed directly and indirectly because of their race. Harassment is a really cruel way to express ones feelings. Harassment can include, for example, racial slurs, offensive or insulting remarks about a person s race or color, or the display of racially-offensive symbols. Although the law doesn’t forbid simple teasing, offhand comments, or isolated incidents that are not very serious, harassment is illegal when it is so frequent or severe that it creates a hostile or offensive work environment or when it results in an adverse employment decision such as the victim being fired or demoted. The harasser can be anyone whether its in theShow MoreRelatedDeveloping Product Knowledge Of The Coffee Shop Essay1405 Words   |  6 Pagessources and summarise the information that these references can provide to assist you developing the knowledge of select ed products or services. In providing your responses, you should also provide a brief analysis of how reliable and valid of these identified information sources. (Students please note that these information sources can be EITHER from online or books/magazines) Information sources of selected industry and workplace Summary of the information sources How reliable and valid of theseRead MoreRacial Discrimination In Toni Morrisons The Bluest Eye793 Words   |  4 Pageswas segregation in housing, employment, and education throughout the United States.  There was a small chance for improvement in racial relationships until World War II began. World War II revealed the racial segregation and discrimination of the nation. World War II initiated many social processes that slowly led to vital changes during the late 1940s (â€Å"Racial Discrimination†). In Toni Morrison’s The Bluest Eye, the behavior of Pecola Breedlove, Pauline Breedlove, and Louis Junior display that theyRead MoreHealth Promotion Among Black or African Population Gcu1095 Words   |  5 PagesPopulation [Your Name] Grand Canyon University: Family-Centered Health Promotion(NRS-429V) January 10, 2016  Health Promotion Among Black or African American Population The Center for Disease Control and Prevention [CDC] (2015) notes that â€Å"Starting in 1997, the Office of Management and Budget (OMB) requires federal agencies to use a minimum of five race categories: White, Black or African American, American Indian or Alaska Native, Asian, and Native Hawaiian or other Pacific IslanderRead MoreThe Importance of Sit-Ins to the Black Civil Rights Movement Essay1271 Words   |  6 Pages James Baldwin makes a very brief note of sit-ins in his essay â€Å"Down at the Cross†. 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This paper will describe and analyze these broaderRead MoreThe Service of Three Different Discriminatory Practices in Health and Social Settings1455 Words   |  6 Pagescentred around race, age, gender, religion, sexual orientation and disability. Although there are many laws in place to protect individual rights against discrimination such as the Equality Act 2010, there are still cases of it occu rring in many different situations including within the health and social care system. One type of discrimination which occurs regularly is Racism. Racism can be defined as possessing certain views, carrying out practices or actions which reflect the belief that humanityRead MoreEssay on Is Censorship Justified?1174 Words   |  5 PagesIs Censorship Justified? Ever wondered the reason behind racial discrimination, sexual discrimination, children committing crime or violence? The main reason is that censorship is not properly imposed or there is a need of censorship in the society. Censorship is the suppression of ideas and information that certain people, individual, groups or government officials find it objectionable, offensive or dangerous on others. There are varieties of other definitions but all have in common the conceptRead MoreRacial Discrimination and Hispanics in the United States2775 Words   |  12 PagesRacial discrimination â€Å"is a term used to describe unfair behavior afflicted on individuals based on their race† (LegalCyberTips, 2007, Para 1). The concept of racism has existed for decades. The act of one race attempting to exert supremacy over others has often resulted in racial discrimination (LegalCyberTips, 2007). Racial discrimination is a constant reality in the lives of Hispanic Americans in the United Sta tes. Due to alarming migration rates over the past several decades, the United StatesRead MoreIntercultural Communication And Nonverbal Communication Essay1537 Words   |  7 Pagesunderstanding of differing languages, it can also have other, more serious and negative consequences such as racism and discrimination of others. The links between language, intercultural communication and racism will be explored in this essay through an in-depth analysis of these concepts and their relation to our society with examples such as the film ‘This Is England’ (2006) and a brief discussion of the similar racist current events in England, due to the decision for England to leave the United NationsRead MoreExamination Of Social Construction Of Race2251 Words   |  10 Pagessuch as the role of state policy, which may reinforce or create the beliefs about race. This paper, initially introduces several sociological terms, and then provides several examples to discuss the role of stat e policy and media in construction of racial identities. At the end, the paper analyses this question using sociology theories, mainly Symbolic Interactionism, Structural Functionalism and Social Conflict Theory. It is crucial to define several sociological terms in order to discuss the

The Battle Of The World War II - 1249 Words

Pearl Harbor As dawn broke on a Sunday morning of December 7, 1941 on the Hawaiian island of Oahu where Pearl Harbor was home to a giant US Navy and Army. There were more than one hundred warships which included eight massive battleships. The US was suffering from the Great Depression, which made Americans think that they would stay out of World War II. As tensions grew between Japan and America, American sailors and airmen were training just in case the US were to join World War II. Americans had not realized that Japan and America were becoming enemies because the main enemy was Adolf Hitler; his goal was to conquer all the democracies of Europe. In 1940, Netherlands and France fell, leaving England to stand alone against the Germans. President Franklin Roosevelt shipped arms, tanks, and planes to help the British but not America soldiers. June of 1940, Japan invaded Vietnam and Cambodia, Roosevelt then took action. He moved the US Pacific Fleet from California to Pearl Harbor to stand guard in the Pacific against further Japanese advances. Three hundred Japanese bombers and fighters were launched in two waves before and after dawn. Back in Hawaii everyone was following their normal duties, thinking that the waves of bombers were US pilots doing drills. The planes kept coming directly over the harbor lower than usual. Minutes later, bombs fell. (Demuth 1-5) In 1941, messages went back and forth between the US and military leaders of Japan. The US insisted that JapanShow MoreRelatedThe Battle Of The World War II974 Words   |  4 PagesSecond World War, the families would experience â€Å"a constant dread of receiving a telegram announcing the injury, missing status or capture, or death of a husband, son or father. Why help to fight World War II when you know the pain that it endures on your family? In the middle of World War II in 1939, a photographer captured a commemorative picture of a soldier/father kissing his daughter goodbye before her dad leaves Britain. Not only does the photograph show the impacts that World War II had onRead MoreThe Battle Of The World War II1345 Words   |  6 Pages World War II, intensified tensions between two of the strongest countries in the 1940s, the United States of America and Japan. On December 7,1941, Japanese planes and submarines attacked the American Naval base at pearl harbor, one of Ameri ca’s largest bases and the largest base in the Pacific Ocean.The attack caused serious damage to the base, taking out America’s strongest battleships, killing thousands of people, and destroying hundreds of planes. America officially enters World War II. TheRead MoreThe Battle Of The World War II1047 Words   |  5 PagesThe first time aircrafts are seen playing major roles in World War II Germany and Japan had begun to attack the nation. Germany and Japan began their initial attacks strong with air strikes, first attacking Holland, Denver, France, and England. When the British retaliated, they had cutting-edge fighters guided by radar. The Battle for Britain was one of the first battles fought solely in the air, keeping Germany from taking control of Britain’s airways. Japan also began its attack on the U.S viaRead MoreThe Battle Of The World War II995 Words   |  4 PagesAlyssa Humphrey Humphrey, 1 April 21, 2015 2nd On September 1, 1939 Germany invaded Poland. Britain and France declared war on Hitler s Nazi Germany in retaliation. Humiliated and dissatisfied with their loss in World War I Germany wanted a powerful leader who could bring them to a strong victory. Invading the whole world meant there would be other countries stronger then they were. By this time, the Japanese had built a strong naval offense system known as the Combined Fleet commanded by IrorokuRead MoreThe Battle Of World War II1168 Words   |  5 Pages The Battles of World War II Normandy Invasion, D-Day In December 1943, the head of staff of the Allies picked American General Dwight D. Eisenhower as incomparable administrator for the Allies in Europe. English General, Sir Frederick Morgan, added to various arrangements for the Allies, most uncommon was Operation Overlord, a full-scale intrusion of France over the English Channel. This was the codename for the most mysterious summon in the war. The initial plan was to cross the English ChannelRead MoreThe Battle Of The World War II2128 Words   |  9 PagesWorld War II, which lasted from 1939 to 1945, is considered the largest armed conflict in human history. This war was fought over six different continents, in every ocean, and ultimately resulted in fifty million military and civilian deaths; including the six million Jews who perished in the Holocaust. Within the course of the seven-year span of fighting in the war, two decisive battles changed the tide of the war in each theater: The D-Day landings and the Battle of Midway. The invasion of NormandyRead MoreThe Battle Of The World War II1315 Words   |  6 PagesSam Carter L9 To What Extent was the Battle of Stalingrad a More Important Turning Point in World War II than the Battle of Britain? The Battle of Stalingrad was fought from the September 1942 through to early February 1943, and took place after the Germans had reached the fringes of Leningrad and Moscow in operation Barbarossa. Hitler’s, and the German commander of the sixth army, General von Paulus’ main aim was to take and secure the oil fields of Caucasus in Russia. The oil from here wouldRead MoreThe Battle Of The World War II1156 Words   |  5 PagesWord War II was a time that caused many people to feel a lot of tension, anxiety and concern. While some wanted power, control, and wanted the notion of superiority. Others were left feeling unsafe, scared, and were worried of what the future would bring them. The uncertainly lead many to feed off the fear and the tension among people rose. No one was to be trusted. During the time of World War II the most important thing to have was power. Countries did not care how they would achieve it they simplyRead MoreThe Battle Of The World War II1414 Words   |  6 Pagesthe global conflict known as World War 2 had been brutally raging on for over two years. American forces had managed to stay out of the war. However, when the Japanese bombed the naval base in Hawaii, Pearl Harbor, the Americans could no longer hold out. On December 7, 1941, the United States of America entered WWII (â€Å"Origins of the Normandy Landing†). Before the Americans entered the war, Winston Churchill and the Allies (Britain, Canada, France) were losing the war. Everything was against themRead MoreThe Battle Of The World War II1712 Words   |  7 Pages The Battle of Midway was one of the most important naval battles of WWII. This three day offensive between June 4th and 7th of 1942 inflicted irreparable damage on the Japanese fleet. The Japanese sought to eliminate the America as a strategic power in the Pacific, thereby giving Japan a free lane to establish a greater dominance on the Pacific hemisphere. The plan was faulty from the start due to American code breakers who were able to decipher the date and location of the attack, forewarning

Case Study Solution and Lecture Notes about Tesla Motor Inc

Question: Case Study onTesla Motor Inc. Answer: Executive Summary: In the Electric Vehicles market, Tesla Company has established itself as the market leader. The main reason for it to lead the market is due to the intense innovation and updated technology. In order to control the market of EV the company has brought some luxury design cars in the market so that it helps in the development of the core values, which would be helping them to compete them with the hybrid vehicles and electronic market. The strategy that is deployed by the company Tesla would be helpful in gaining a wide market share, gaining of brand loyalty and earning of the profit through the new program in Australia. The company Tesla wants to develop a car of the entry level that us affordable by the customers. The name of the car model is Model 3. This electric powered car company is designed for the younger generation of Australia during 2016-2017. The company should be keeping in mind the budget when making decision to cover the target market. This will help in getting more num ber of customers who are able to purchase the electricity-enabled vehicle. To promote brand loyalty, a number of programs have been designed. This type of programs will be helpful in providing the option to purchase for the through Amplify your Ride and Test Drive Campaigns. The marketing campaigns have been based on the advertising through the websites, magazines, public relation and through the direct form of marketing. In the coming half a decade, the demand for Model 3 is going to rise with the rise in the market. The company Tesla wants to explore the Australian market and earn the maximum level of profit. Background of the Company: About Tesla Motors: Martin Eberhard and Marc Tarpenning founded the company Tesla in 2003. After this, there was massive expansion by the company. The revenue increased by almost 2.44 billion dollars and the gross profit of the company is 456.26 million dollars when the company went public in the year 2010. The name of the company pays homage to the inventor Nikola Tesla who has created the induction motor and the alternating current power. It was only through the intelligence and the brilliance of Nikola Tesla that the company was able to bring about quality products. The company believes that the customers will increasingly prefer stylish transportation and eco friendly products. Figure: Logo of Tesla Motors Products that are sold by Tesla Motors: Some premium models are sold under the brand name of Tesla Motors. The car that is leading in sells is the Model S. The other models that are in demand are Roadster and Model X. The company Tesla Motors is trying to capture the market of Australia through the sale of Model 3, which is going to be on sale in the 2016-2017 (Kotler Keller, 2012). Figure: Electric Vehicle by Tesla Motors Mission and Vision of Tesla Motors: The mission of the company Tesla is that they wants to offer the most extraordinary experience while also gathering the feedback from the customers so that this would help in achieving operational efficiency , control over the inventory cost , warranty services and development of the brand of Tesla Motors. Tesla Motors must not treat the use of the electric cars as the sacrificial mode of transport. There is a good coordination of the automotive world and technology, which helps in describing the car image as step towards the performance and efficiency. The company Tesla Motor visions that there should be 100% electric enabled cars which would be helpful in reflecting a strong future as is would be creating an eco friendly environment. They are trying to propagate the message that the electric cars are the best alternative to the fuel enabled cars. Objectives of marketing by Tesla Motors: The marketing objectives that are followed by Tesla Motors are as follows: Generation of a greater demand needs to be made by the company Tesla and also helps in the generation of leads for the marketing team The company Tesla wants to make brand image and also wants to make the brand awareness among the new group of customers There is a need for the management of the customers through the loyalty and the customer referrals Encouraging the input of the customers through the development of the products Figure: Milestones of Tesla Motors Situational Analysis: Demand Analysis and Demographic structure in the Market: The male population is seen to demand more of the Tesla products than that of the female. The demand for the Roaster collection of Tesla is by the upper class business executives who are generally looking for the luxury form of cars. The down payment for this type of cars is 100000 dollars, which cannot be afforded by the common person. There is a huge demand for the electricity-enabled cars in Australia as they are getting more eco friendly (Lamb, Hair, McDaniel, 2013). The model S of the company is priced at 70k dollars. The customers are the tech savvy individuals who prefer eco friendly products. They are the ones with the higher levels of income. SWOT Analysis: Strength Weakness The cost will be low with the outsourcing of the secondary component, which would help in keeping the cost low and helps in the advancement of technology. This will help in developing a strong R and D. There is a lean management system where the workers they are able to work in the small and decorated offices. This would make the decision making more simplified and helps in the building of trust between the employees and the managers There is a strategic relationship of the company with the with the companies like Panasonic , Toyota Motors and Daimler which is seen to benefit both the companies The company Tesla faces the problem of liquidity. Even though there has been a huge sales of Model S in 2013 but there has been a a significant loss due to high amount of debt , low demand from the clients and lack of controlling the costs. The capacity of manufacturing is limited, which is a reason that it would not be able to meet the customer demand in the future. There is shortage of lithium cell batteries. There is no strong history of company Tesla unlike that of the Ford and GM company. Opportunities Threats The most important change involves the benefits from the use of the electric cars and the growing concerns related to the environment. The company Tesla would be able to grow with additional subsidy from the government There are a number of sellers of electric vehicles who are seen to provide quality cars at a much affordable rate. The competitors they are able to provide the hydrogen technology based powered vehicles. Competitiveness in the Australian Market: The following table reveals the four competitors in the Australian Electric Vehicle Car market: General Motors Toyota General Motors provide a significant threat to the company Tesla Motors. The company they have planned to enter the small premium market through the price range of 30000 dollars Volt Car, which is introduced by GM, is not completely an electric car but it is planning to enter the market of Electric Vehicles. The car design would be including 40 miles of the battery powered driving before there is recharge of the battery by 1.0L turbo gas charged engine. In the high way , the range of volt would increase by 640 miles. There is the availability of the hybrid technology that would help in the entry into the electric car market and the plug in hybrid. The company is already based in Japan and has entered into the Australian market with the hybrid technology The company offers a larger battery pack and home charging stations for Prius . Prius model is a full electronic version of Prius The above strategy would be helpful in providing the electric version of the sedan at the different possible prices BMW Daimler Ad The main competitors of Tesla include the BMW that helps in providing a continuous effect in the luxury, low consumption, high performance, and low emission in the auto market (Moutinho Huarng, 2013). There would be electric sales in the years to come in the market at a very competitive rate. The version of i3 is the product that will be fully enabled electronic vehicles so that there is individual mobility The models of BMW would be having structure and design with electronic motor designed by the company (Lee Carter, 2012). The product Mercedes Benz B class will be on sale in the Australian market (Mullins Walker, 2013). The system that charge and run the B class will be shared by SLS AMG Coupe E cell The vehicles that are manufactured by the company Mercedes Benz would not require any type of fuel cost and along it covers longer distance The company has collaborated with Tesla for sharing the battery technology and electric motor (Paliwoda, Andrews, Chen, 2012). Promotional marketing Budget: Types of Marketing Amount devoted for marketing (total 1 billion USD) Advertising 30,00,00,000 USD Sales Promotion 20,00,00,0300 USD Public Relations 10,00,00,000USD Direct Marketing 40,00,00,000USD Analysis of Sales: The sales of the electric cars of Tesla Motors increased from 100% to 360% in the previous year. With the technology advancement, there will be batteries that are more efficient and there will be more stations for charging the cars (Scholz, 2014). The demand for the electric car has increased s there has been a rise in the price of the petroleum products (Paliwoda, Andrews, Chen, 2013). With the greater demand for the electric products as it is environmentally safe as no pollution is emitted through it. There is a need for the company to segregate the customers, as there is a greater demand for the products of electric cars. The cars did not appeal the younger generation as this was based on the poor level of performance (Peter Donnelly, 2013). The figure below helps in showing the trends of the vehicle sales , electric car sales and hybrid car sales in the market. Target marketing: The company Tesla Motors to grow at present and the near future must be to expand in the target market in Australia so that it can reach more number of customers in the market. The customer that is of the main target by the company is younger generation of Australian i.e. the age group of mid 20s to the early 40s, the working adult population who belong to the middle class. The facility of the company increased with the increased level of production. The main target market is the younger professionals who are looking for cars that are luxury base but within a sufficient budget. The data by NADA has shown that the average sell price is around 30000 dollars, which would help in reflecting the customers who would not want to spend on the cars (Weinstein, 2014). Marketing Position Analysis: The company Tesla Motors wants to sell the car models at the entry level, which would include luxury and added benefits from the electric model while the performance is not lost. There is lower level of design and performance by the electric cars as it is not deemed to be perfect by the younger buyers. With the entry of the company, Tesla Motors in the Australian market the focus would be to change the design and technology (Jolibert, 2012). The luxury car price is fixed at the range of 30000 dollars, which would help in the development of a full electric car system, which would be attracting more number of buyers who would looking for luxury cars of the entry levels. The zero emissions is the added advantage of electric cars. The customers they would also be saving more amount of money. Marketing promotion objectives and the strategies for 2016-2017: The marketing plan of Tesla Motors involves capturing of a large amount of market share in Australia in 2016-2017. The company wants to increase the market share by more than 20%. It wants the brand to be recognised by the younger generation of Australia, which would also increase the loyalty of the brand. The primary and the secondary researches by the company have shown that there is a greater demand for the affordable luxury cars by the younger professionals (Hutt Speh, 2014). The surveys have shown that electric cars quoted at the price of 40000 dollars with a rebate tax would be reducing the price of the cars to around 32500 dollars. The consumers they will be able to reduce their cost of the fuel with the purchase of electric enabled vehicles. Promotional Strategies: Loyalty Programs: The company Tesla Motors wants its customers to be safe and comfortable in their vehicles. The aim of the company is to provide a safe and comfortable driving through the reliable vehicle. The loyalty program of the company Tesla will make the customers family to enjoy the added bonus while being the customer of Tesla. With the special promotion of the product, the customers who already own a car under Tesla will be buying another one for the family so that it can receive an instant off 2000 dollars in a car, a year of free service, which also includes the unlimited service ranger appointments. The four-year program will be applicable for the promotion by the company, which would be applicable after the end of the first year, which would be giving coverage of 5 years. Test Drive Campaigns: The company Tesla wants to spread the awareness of the brand through the Test Drive Campaigns. The test drives will be conducted in the selected cities of Australia. The cities that would be targeted are Brisbane, Perth , Queensland and Melbourne. The sales would be heavy in the selected cities. There would be teams who would be promoting the vehicles in the selected cities (Hutt Speh, 2013). The company would be bearing the cost of lodging and food through the entire campaign. Social Media and Websites: The websites and the social media sites would be used for the campaigning of the upcoming model. The use of social would help in the promotion of the events through the websites (Zimmerman Blythe, 2013). The advertisement will be displayed in the home page so that there is maximum exposure of the model on the website. Google Advertising: The company Tesla Motors to promote the products through the use Google Ad words. This type of advertising will help in target advertising. The company advertises with the pay per click model. This will ensure higher traffic in the websites. Each click that is made by the customers will be leading to the official website of the company. This would be creating a secondary affect on Tesla. With the each customer visiting the website there would be brand awareness which would lead to increasing sales. There will be tracking of the conversion rate which will be helpful in determining effectiveness of the program (Homburg, Krohmer, Kuester, 2013). With the specific goals in mind, defining the keywords that the company Tesla is associated to and setting up of the budget for conversion. There will be higher conversion rates with Good Ad Words. Conclusion: The company Tesla Motors after entering into the market of Australia has to face a very competitive market as there are many sellers in the in the market of the electric vehicles . The companies General Motors, Mercedes, BMW and Ford will dominate the electric vehicle market. The company Tesla Motors will be able to be successful through the deployment of high-end technology in the motor of the electric cars. The company is trying to spread the message that the quality of car that is produced will put lesser pressure on the renewable sources of energy. The company will be able to capture the market of the younger population through pricing the commodities at an affordable rate. The external and the internal environment will help the company Tesla to grow in the market of Australia. This company Tesla would be coming out as a leading company with the vest design and technology in the field of electric vehicles. References: Anderson, D. (2012).Strategic marketing planning for the small to medium-sized business. [New York, N.Y.] (222 East 46th Street, New York, NY 10017): Business Expert Press. Baker, M. (2014).Marketing strategy and management. Belch, G. Belch, M. (2012).Advertising and promotion. New York: McGraw-Hill/Irwin. Chernev, A. (2012).Strategic marketing management. [Chicago, Ill.]: Cerebellum Press. Clow, K. Baack, D. (2012).Cases in marketing management. Thousand Oaks, Calif.: SAGE. Clow, K. Baack, D. (2012).Integrated advertising, promotion, and marketing communications. Boston: Prentice Hall. Glynn, M. Woodside, A. (2012).Business-to-business marketing management. Bingley, U.K.: Emerald. Homburg, C., Krohmer, H., Kuester, S. (2013).Marketing management. London [u.a.]: McGraw-Hill Higher Education. Hutt, M. Speh, T. (2013).Business marketing management. Australia: South-Western, Cengage Learning. Hutt, M. Speh, T. (2014).Business marketing management B2B. Andover: Cengage Learning EMEA. Jolibert, A. (2012).Marketing management. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan. Kotler, P. Keller, K. (2012).Marketing management. Upper Saddle River, N.J.: Prentice Hall. Lamb, C., Hair, J., McDaniel, C. (2013).Marketing. Mason, OH: South-Western/Cengage Learning. Lee, K. Carter, S. (2012).Global marketing management. Oxford: Oxford University Press. Moutinho, L. Huarng, K. (2013).Quantitative modelling in marketing and management. Singapore: World Scientific. Mullins, J. Walker, O. (2013).Marketing management. New York: McGraw-Hill. Paliwoda, S., Andrews, T., Chen, J. (2012).Marketing management in Asia. New York: Routledge. Paliwoda, S., Andrews, T., Chen, J. (2013).Marketing Management in Asia. Hoboken: Taylor and Francis. Peter, J. Donnelly, J. (2013).Marketing management. New York, NY: McGraw-Hill Irwin. Scholz, L. (2014).Brand management and marketing of luxury goods.

The Tuskegee Syphilis Study

Any activity such as study, policy or project with the hope of success must involve participants at all stages. In a project, participants ought to be involved in needs assessment, project identification, planning, monitoring and evaluation. When making policies, the subjects to the policy should be involved right from policy planning and formulation, up to evaluation.Advertising We will write a custom essay sample on The Tuskegee Syphilis Study specifically for you for only $16.05 $11/page Learn More This ensures that the beneficiaries own the entire process of the study, project or policy and that they give their consent for the study to advance (Annas Grodin, 1992). Creation of a good rapport between researchers and the target population enhances goal achievement. This paper outlines a brief summary of the Tuskegee Syphilis Study. The Tuskegee syphilis study brought the unethical nature of some researchers into the limelight of the society. The study involved 400 African American males between 1932 and 1972. The United States Public Health Service carried out the study (Gray, 1998). It derives its name from the area where it was conducted-Tuskegee in Alabama. The sole intent of the study was to expose the effects of untreated syphilis. The researchers felt that by studying the effects of the disease, they would come up with its â€Å"natural course.† The government researchers never informed the participants about the aim of the study nor did they get their consent. The researchers did not ask them to participate, and the subjects did not do it voluntarily. Furthermore, the researchers duped the subjects into thinking that government doctors were sufficiently philanthropic to offer them free treatment (Gray, 1998). In fact, many participants thought that they were getting a perfect cure for â€Å"diseased blood† from the investigators. Participants were not aware that they were suffering from syphilis, and nobody told them about the development and treatment of the disease. This was extremely unethical of the researchers. As if that were not enough, they ensured the study involved the blacks who did not have adequate resources for quality medical attention.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More One can deduce that the researchers targeted the vulnerable population in society; the poor, semiliterate people of African origin. They failed to give the patients antibiotics, which would have improved their health significantly (Aschengrau Seage, 2008). Previously, patients suffering from syphilis got treatment in the form of â€Å"heavy metals† but with the invention of antibiotics, there were high hopes of better healthcare among the patients. They knew they would get instant treatment for their conditions. The study came to an end in 1972, after having taken place for more than two decade s. This came after the national media criticized the government researchers, who could not even administer penicillin to the patients, leave alone notifying them about their illness. Such a study is widely unacceptable. However, it served as an eye opener to many ethical-concerned institutions, and it marked the beginning of the concept of informed consent (Gray, 1998). This is the right of participants in a study to understand the nature, as well as, risks and benefits of a research process. The issue of informed consent also marked advancements in the field of social research. There was the incorporation of ethics into this field, and rarely do researchers conduct their studies without an informed consent. In summary, the moral integrity of any researcher is crucial in a study. It is quintessential to involve all participants of a study in the whole process of study. They ought to be told clearly about the goals and benefits of a research. This enhances their participation as they feel they are working with reputable people. References Annas, G. Grodin, M. (1992). The Nazi Doctors and the Nuremberg Code. New York: Oxford University Press.Advertising We will write a custom essay sample on The Tuskegee Syphilis Study specifically for you for only $16.05 $11/page Learn More Aschengrau, A., Seage, G. R., III (2008). Essentials of Epidemiology in Public Health (2nd ed.). Sudbury, MA: Jones and Bartlett. Gray, F. (1998). The Tuskegee Syphilis Study. Montgomery, AL: Black Belt Press. This essay on The Tuskegee Syphilis Study was written and submitted by user Annika Garcia to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.